About Tracey

Tracey has over 25 years’ experience as an Accountant and Financial Planner. She is an expert in the areas of wealth creation, leadership, achievement and fulfilment. As a mum and business leader she has walked a successful path for over two decades, and has proven methods - knowing what it takes to be successful at work and in life.

She is the founder and CEO of WOW Women.  A group of like-minded business, professional and entrepreneurial women in regional Victoria working collectively to inspire, empower and create change.

Tracey Sofra

Tracey’s passion lies in her belief that only through financial independence can we truly be financially free but often the biggest challenge is self-belief. Her financial freedom retreats and workshops not only educate but create a shift in the mind set of all participants to create the life of their dreams. Tracey writes a weekly blog and contributes her passion around empowering financial freedom for women through online magazines such as; Financy and Pink Sky Magazine.

Tracey is the winner of the 2016 Greater Shepparton Women’s Charter Alliance Advisory Committee Award and the winner of the 2016 Shepparton Chamber of Commerce and Industry Entrepreneur of the Year Award. She was also a finalist in the AFA Female Excellence in Advice Awards for 2017, finalist in the “Women in Financial Services Awards” in 2015 and 2017 for Industry Advocacy and Financial Planner. She won the 2017 Women in Financial Services Awards in the Financial Planner category.  Her first book “Finding Financial Freedom” was published in May 2016.