Tracey Sofra Blog

What's the Point?


“The power to predict the future is delivered by creating the future yourself.”

Melanie was a 43-year-old real estate agent who loved her job. She enjoyed guiding owners through the difficult and stressful process of selling their home, and loved helping buyers move into their dream homes.

Melanie was always bursting with ideas to improve the agencies where she worked, but her bosses were reluctant to embrace her ideas. She was constantly turned down with “But it’s always worked this way” or “We’ll get around to that some day”.

One day, she watched Simon Sinek’s “Start With Why” TED Talk, and a light bulb went on in her head. She realised that as much as she enjoyed helping her clients, she would never be happy working for bosses who didn’t value her ideas.

She knew this was important to her, but her bosses weren’t going to change. So she set a goal to change herself.

She quit her job and found a job with another agency that seemed more open to her ideas. She also committed to completing her real estate licence course, which she had started eight years ago, but had never completed.

She committed to changing her life in twelve months – and did it in six. She’s now working in a job she loves, with people who value and appreciate her ideas. In fact, her new boss likes her ideas so much he has invited her to consider buying into the business.

What's The Point?

There are many books, videos, and full training courses about goal setting – and that’s because it is such an important factor in success. Most successful people don’t succeed by winning Lotto; they succeed by setting and achieving goals.

Unfortunately, despite all the material available about goal setting, most people who set goals don’t achieve them. There are many reasons for failing, but one of the most common is that the goals don’t motivate them. It’s easy to set a challenging goal, but it’s also easy to drop it when other things come along.

In order to become financially successful, you need three steps – and goal setting is the third:

All three steps are important:

  1. Purpose: Knowing your “Why” creates a strong inner drive that motivates you to stand strong through tough times, and to wake up in the mornings with a positive outlook on your life.
  2. Values: Your values identify what is really important to you, how you see the world, and what you believe. Values determine how your run your life and support your purpose.
  3. Goals: Goals are the journeys you choose in your life. They are the targets you set and the specific path you follow to achieve those targets.

Many people set goals without first exploring and understanding their purpose and values. That rarely works, because you always operate from your purpose and values (even if you don’t realise it). If your goals aren’t aligned with them, it’s too easy to discard the goals. On the other hand, if you create a goal that supports your Why and values, the goal is much easier to achieve.

When you start from your purpose, your world becomes so much bigger than yourself, and in fact is less about yourself and more about others and a better world.

Email: [email protected]  Phone: 0409700079

Posted by Tracey Sofra at November 4, 2016